Capitalising on Market Signals - A Grains Industry Success Story 1st April, 2010 7 am

The Agribusiness Association together with PIRSA have put together two great speakers who will give you insight into using strategic market analysis from the ‘SA Grains Market Overview’ to build your branding enabling access to international markets. Click hyperlink for Registration form AAA_SA_Breakfast_1_April_2010.pdf

Guest Speakers

Matthew Palmer
As Senior Market Analyst within PIRSA’s Market Intelligence Unit, Matthew Palmer undertakes strategic market analysis on markets, trade, trends and opportunities resulting in the publication of comprehensive overviews on food industry sectors.
Grains is the is the latest sector to be highlighted, with the South Australian Grains Market Overview highlighting the key markets for SA grain products, consumer and customer trends driving purchasing decisions as well as potential opportunities for future market development.
Duncan MacGillivray, chief executive, KI Pure Grain

Duncan MacGillivray is known to many as the creator of the internationally successful and award-winning Two Dogs brand, but more recently has been working with Kangaroo Island grain growers – on selling their premium produce to the world.

With excellent contacts within the grain industry, and an eye for finding new market opportunities, Duncan is now working hard on building up high-end clients in Asia, and ensuring the KI Pure Grain brand continues to grow.

Kangaroo Island Pure Grain

Kangaroo Island Pure Grain was set up last year to sell canola from the island to new markets overseas. It now looks after the storage, handling and marketing of grain for about 98 per cent of the island’s growers.

A total of 78 of the island’s major grain growers have signed three-year contracts with KI Pure Grain, with a strong focus on selling and marketing clean, GM-free products to a range of premium markets throughout Asia and the Middle East.
Duncan will share with us today the journey he and the KI Pure Grain growers have gone through as they focus on and meet the needs of their consumers.

Click hyperlink for Registration form Registration Form AAA SA Breakfast 1 April 2010.pdf